Privacy Policy

1. Introduction

Nirmala Agro and Farms ("NAAF", "We", "Us", "Our") operates the website www.amrootbynaaf.com (the "Website"). We are committed to protecting your privacy and personal data in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our Website or purchase our products.

2. Information We Collect

2.1 Personal Information (provided by you)

• Account Registration: Name, email address, phone number, password
• Orders & Shipping: Full name, delivery address (street, city, state, pincode), phone number
• Contact Forms: Name, email, phone number, message content
• Payment Information: Payment details are processed by our third-party payment gateway and are not stored on our servers

2.2 Automatically Collected Information

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent, click patterns
• Log Data: IP address, access times, referring URLs
• Cookies: Session cookies for authentication and cart functionality

3. How We Use Your Information

We use your personal information for the following purposes:

• Order Fulfilment: Processing, shipping, and delivering your orders
• Account Management: Creating and managing your user account
• Customer Communication: Sending order updates, delivery notifications, and responding to enquiries
• Improvement: Analysing usage patterns to improve our Website and services
• Legal Compliance: Complying with applicable laws, regulations, and legal processes
• Fraud Prevention: Detecting and preventing fraudulent transactions

4. Cookies & Tracking Technologies

We use the following types of cookies:

• Essential Cookies: Required for login sessions, cart functionality, and secure browsing. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our Website to improve user experience.

You can manage cookie preferences through your browser settings. However, disabling essential cookies may affect the functionality of the Website.

5. Data Sharing & Disclosure

We do not sell, rent, or trade your personal data. We may share your information with:

• Logistics Partners: Shipping and delivery service providers to fulfil your orders
• Payment Processors: Third-party payment gateways for secure payment processing
• Legal Authorities: When required by law, court order, or government regulation
• Service Providers: Trusted third parties who assist in operating our Website (hosting, analytics) under strict confidentiality agreements

6. Data Storage & Security

• Your data is stored on secure servers with industry-standard encryption.
• Passwords are hashed using bcrypt encryption and are never stored in plain text.
• We implement reasonable security practices as prescribed under the IT Act, 2000 and associated rules.
• Despite our best efforts, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your data.

7. Data Retention

• Account data is retained for as long as your account is active.
• Order records are retained for a minimum of 8 years as required under Indian tax and accounting laws.
• Upon account deletion request, your personal data will be deleted within 30 days, except where retention is required by law.

8. Your Rights

Under the Digital Personal Data Protection Act, 2023 and applicable Indian laws, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request erasure of your personal data (subject to legal retention requirements)
• Withdraw Consent: Withdraw consent for data processing at any time
• Grievance Redressal: Lodge a complaint with our Grievance Officer or the Data Protection Board of India

To exercise any of these rights, contact us at info@amrootbynaaf.com.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policy of every website you visit.

10. Children's Privacy

Our Website is not intended for children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us immediately and we will delete such data.

11. Grievance Officer

In accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, the details of the Grievance Officer are:

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically. Your continued use of the Website after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: